7 Yotpo Alternatives in 2026 (Based on Real User Feedback)

Why People Leave Yotpo

Yotpo was one of the first review platforms for Shopify and still has strong brand recognition. But several issues keep pushing sellers to look elsewhere:

1. Opaque pricing. Yotpo doesn't publish pricing for its Growth and Prime plans. You have to “book a demo” to get a quote. Users report being quoted $199-499+/mo for features that competitors offer at $15-50/mo.

“It is extremely expensive, they promised the world and really underdelivered. We were not able to customize like they said in sales pitch.”— Capterra verified review

2. Free plan limitations. Yotpo's free plan has been progressively limited over the years. Features that were once free (photo reviews, custom review forms) now require paid plans.

3. Platform bloat. Yotpo has expanded into loyalty, referrals, SMS, and subscriptions. If you only need product reviews, you're paying for a platform designed around cross-selling you adjacent products.

4. Contract lock-in. Multiple users report annual contracts with difficult cancellation processes. Some users describe being auto-renewed without clear opt-out options.

The Alternatives

1. Judge.me — Best overall Yotpo alternative for Shopify

Judge.me is the most frequently recommended review app in Shopify seller communities. At $15/mo for the Awesome plan (unlimited review requests, photo/video reviews, Q&A, SEO rich snippets, and review carousels), it does everything most stores need from a review app.

Pricing: Free plan (basic features). Awesome plan at $15/mo (unlimited everything).

What real users say: Judge.me is the most recommended review app in Shopify seller communities. Users consistently praise the price-to-feature ratio.

“Yotpo was too expensive and very, very confusing. With Judge.me I had it setup in minutes.”— judge.me/compare/yotpo (merchant review)

Who should pick this: Any Shopify store that needs a reliable, full-featured review app without breaking the bank.

Who should skip this: Stores that need reviews + loyalty + referrals in a single integrated platform (consider Stamped instead).

2. Stamped — Best Yotpo feature match (reviews + loyalty in one platform)

Stamped is the closest feature-for-feature Yotpo alternative. It offers product reviews, photo/video reviews, NPS surveys, loyalty programs, and referral programs in a single platform. The key difference: transparent pricing that's roughly 50-70% less than Yotpo quotes.

Pricing: Free plan available. Basic at $23/mo. Premium at $59/mo. Business at $149/mo. Enterprise custom.

What real users say: Stamped gets praised as a direct Yotpo replacement at a fraction of the price, with reviews and loyalty in one platform.

“YotPo wanted to continue raising their prices and it was already extremely expensive. We were able to get everything from Stamped.io that we got from YotPo and more, and it was about 1/6 of the cost.”— Carlo S., CEO, Capterra verified review

Who should pick this: Stores that want reviews + loyalty/referrals in one platform at a fraction of Yotpo's price.

Who should skip this: Stores that only need reviews (Judge.me is cheaper for reviews-only).

3. Loox — Best for visual/photo reviews

Loox specializes in photo and video reviews. If your product sells on visuals (fashion, beauty, home decor, food), Loox's review display widgets are the best-looking in the Shopify ecosystem. It incentivizes customers to leave photo reviews with automatic discount offers.

Pricing: Beginner at $9.99/mo (100 review requests). Scale at $34.99/mo (500 requests). Unlimited at $299.99/mo.

What real users say: “What I need as a store owner is straightforward: a clean, reliable review app that makes it easy and rewarding for customers to leave honest reviews and photos.” — Shopify App Store review. No loyalty or referral features.

Who should pick this: Visual brands (fashion, beauty, home) where photo reviews directly drive conversions.

Who should skip this: Stores selling non-visual products, or stores that need loyalty/referral features alongside reviews.

4. Okendo — Best for brands that want deep customer data from reviews

Okendo positions itself as a “customer marketing platform” rather than just a review tool. It collects structured customer attribute data alongside reviews (skin type, body type, use case) that you can use for segmentation and personalization.

Pricing: Essential at $19/mo (up to 200 orders). Growth at $119/mo (up to 1,500 orders). Power at $299/mo.

What real users say: “Have been using Okendo to collect high quality verified reviews. It's easy to sort and filter reviews on site, helping nudge customers to purchase.” — Shopify App Store review. Popular with DTC brands that care about customer data.

Who should pick this: DTC brands doing 500+ orders/mo that want to leverage review data for marketing segmentation.

Who should skip this: Small stores under 200 orders/mo — Judge.me gives you more for less at that scale.

5. Junip — Best for clean, minimal review displays

Junip focuses on fast-loading, minimally-designed review widgets that match modern Shopify themes. It prioritizes page speed (reviews load asynchronously) and clean aesthetics over feature breadth.

Pricing: Free plan (50 orders/mo). Essential at $19/mo. Plus at $74/mo. Advanced at $299/mo.

What real users say: Developers and design-focused brands love Junip for its speed and clean code. It's less full-featured than Stamped or Okendo, but the widgets look great and don't slow down your site.

Who should pick this: Design-focused brands that prioritize page speed and clean aesthetics over feature count.

Who should skip this: Stores that need loyalty, referrals, or advanced review features beyond basic collection and display.

6. Fera — Best for multi-platform sellers (Shopify + others)

Fera works across Shopify, WooCommerce, BigCommerce, and other platforms. If you sell on multiple stores and want one review tool across all of them, Fera is one of the few options that handles this well.

Pricing: Free plan (10 review requests/mo). Startup at $9/mo. Small at $29/mo. Medium at $99/mo.

What real users say: Multi-platform sellers appreciate Fera's cross-platform support. Shopify-only sellers tend to prefer Judge.me for the better Shopify-specific features and integrations.

Who should pick this: Sellers who run stores on multiple platforms and want reviews centralized.

Who should skip this: Shopify-only stores — Judge.me or Stamped offer more for the money on Shopify specifically.

7. Shopify's Native Reviews — Best for testing before committing

Shopify has built-in product reviews functionality. It's basic — no photo reviews, no review request emails, limited customization — but it's free and requires zero setup. Good for brand-new stores testing the waters.

Pricing: Free (included with Shopify).

What real users say: Users recommend it only as a starting point. Most outgrow it quickly once they want review request emails, photo reviews, or rich snippets.

Who should pick this: Brand-new stores that want to start collecting reviews with zero cost and zero setup.

Who should skip this: Any store doing more than ~50 orders/month. You'll want automated review request emails at minimum.

Quick Comparison

Switching your review app? Make sure your email marketing is set up to collect reviews too. See our guide to the best email marketing tools for Shopify — the right email platform can automate review request flows and boost your collection rate.