Free ToolEmail Marketing Cost Calculator
See what you'd actually pay for Klaviyo, Mailchimp, Omnisend, MailerLite, ActiveCampaign, and Sendlane at your subscriber count. Prices from each platform's pricing page, verified February 2026.
Cheapest paid option for 2,500 subscribers:MailerLite at $25/moSave 58% vs priciest
CHEAPEST
1
MailerLiteWorks well
Growing Business · unlimited emails
Strengths
Cheapest paid plans, unlimited emails on all paid tiers, clean drag-and-drop editor
Watch out for
Weaker ecommerce automations than Klaviyo or Omnisend, no built-in SMS
"Switched from MailChimp and really happy with everything! The pricing is much better, almost half of what we were paying." — Shopify App Store review
2
OmnisendGreat fit
Standard · 30k emails/mo
Strengths
Built for ecommerce, includes SMS + push notifications, 44% cheaper than Klaviyo on average
Watch out for
Fewer integrations than Klaviyo, advanced reporting only on Pro plan
"I switched from Mailchimp and Klaviyo to Omnisend and it's been a great decision. Price is lower and features are much more easier to use." — Omnisend migration testimonial
3
ActiveCampaignWorks well
Starter · 25k emails/mo
Strengths
Most powerful automation builder of any tool, built-in CRM, excellent for complex workflows
Watch out for
No free plan (14-day trial only), SMS locked behind Plus plan ($59+), steeper learning curve
"It can be overwhelming for some people and there is a lot to learn, but it's tremendously powerful when you have a handle on what you want to do." — Capterra review
4
KlaviyoGreat fit
Email · 25k emails/mo
Strengths
Best automation flows, deepest Shopify integration, predictive analytics, Shopify's recommended partner
Watch out for
Gets expensive fast past 10k contacts, charges for all active profiles even if unengaged
"Hands-down one of the most powerful email and SMS platforms out there for ecommerce." Pricing is the top complaint — since Feb 2025 you pay for all active profiles. — Shopify App Store review
5
MailchimpWorks well
Standard · 30k emails/mo
Strengths
Most integrations of any platform (300+), great for beginners, strong brand builder tools
Watch out for
Multi-step automations need Standard plan ($20+), charges for unsubscribed contacts, free plan cut to 250 contacts
Shopify Community users report switching to Shopify Email after Mailchimp reduced free plan limits. Capterra reviewers note prices keep rising year over year.
6
SendlaneGreat fitVOLUME-BASED
Growth (50k emails/mo) · 50k emails/mo
Strengths
Volume-based pricing (unlimited contacts), top-tier deliverability, great support on holidays
Watch out for
$100/mo minimum with no free plan, aimed at established businesses ($10M+ revenue), fewer templates
"One of the finest in terms of email deliverability. Customization of segmentation is far better than other tools in the market." — G2 review. At $100/mo minimum, it's not for stores just starting out.
How this works: Prices come from each platform's public pricing page, verified February 2026. We show the lowest-cost plan that covers your subscriber count. For Mailchimp we use the Standard plan (includes automations); for Omnisend the Standard plan. Sendlane charges by email volume ($100/mo for 50k sends, unlimited contacts) so it's not directly comparable to per-subscriber pricing. SMS costs vary by provider and your sending volume; the toggle gives a rough idea.
Affiliate disclosure: Some links are affiliate links. We may earn a commission at no extra cost to you. This doesn't change rankings. Cheapest is always first.