Best Email Marketing for Shopify in 2026

How We Ranked These

We didn't just look at feature lists. We read hundreds of user discussions across Reddit (r/shopify, r/ecommerce, r/emailmarketing), Shopify Community forums, G2/Capterra reviews, and YouTube comments. We looked at:

• What tools real Shopify sellers actually use and recommend
• What people switch to (and from), and why
• Pricing at real subscriber counts, not just “starting at” prices
• Shopify integration quality — not just “it connects” but how well it works

The Best Email Marketing Tools for Shopify

1. Klaviyo — Best overall (if you use the features)

Klaviyo is Shopify's officially recommended email partner and the most popular email tool among serious Shopify sellers. Its automation flow builder is best-in-class, its Shopify integration is the deepest of any third-party tool, and its predictive analytics are genuinely useful for segmentation.

The catch: it's the most expensive option. At 10,000 subscribers, you're paying $150/month. Since February 2025, Klaviyo charges for all active profiles whether you email them or not. If you're only sending newsletters, you're paying a premium for features you won't use.

Pricing: Free up to 250 contacts. $20/mo at 500. $60/mo at 2,500. $150/mo at 10,000. $720/mo at 50,000.

“It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are.” But also: “Hands-down one of the most powerful email and SMS platforms out there for ecommerce.”— Capterra and Shopify App Store reviews

Best for: Shopify stores doing $10k+/month in revenue that want to maximize email as a revenue channel through automation flows.

Skip if: You mainly send campaigns and don't need complex automations. You're paying for features you won't use.

2. Omnisend — Best value for Shopify (Klaviyo features at half the price)

Omnisend is built specifically for ecommerce and sits between Klaviyo's power and MailerLite's simplicity. It includes email + SMS + push notifications, pre-built ecommerce automation workflows, and solid Shopify integration — at roughly 40-50% less than Klaviyo.

Users who switch from Klaviyo to Omnisend consistently report saving significant money while keeping 85-90% of the functionality. The main trade-offs are fewer integrations and less advanced reporting.

Pricing: Free up to 250 contacts. $20/mo at 1,000. $65/mo at 5,000. $115/mo at 10,000. $420/mo at 50,000.

“I switched from Mailchimp and Klaviyo to Omnisend and it's been a great decision. Price is lower and features are much more easier to use.”— Omnisend migration page (merchant testimonial)

Best for: Shopify stores that want Klaviyo-like automation at a lower price point. Great for stores in the $5k-50k/month revenue range.

Skip if: You need the absolute deepest Shopify integration and predictive analytics (Klaviyo still leads here).

Can't decide between Klaviyo and Omnisend? Read our detailed head-to-head comparison for Shopify stores.

3. MailerLite — Cheapest paid option with solid features

MailerLite consistently wins on price. At $15/mo for up to 1,000 subscribers with unlimited emails, it's the cheapest paid email tool for small stores. The editor is clean, automations work well for basic flows, and the free plan (up to 500 subscribers, 12,000 emails) is genuinely useful.

The trade-off is weaker ecommerce-specific features. MailerLite's Shopify integration works but isn't as deep as Klaviyo or Omnisend. Automation triggers are more limited, and there's no built-in SMS.

Pricing: Free up to 500 contacts. $15/mo at 1,000. $39/mo at 5,000. $73/mo at 10,000. $230/mo at 50,000.

“Switched from MailChimp and really happy with everything! The pricing is much better, almost half of what we were paying at MailChimp. It offers us everything we need!”— Shopify App Store review (MailerLite Classic)

Best for: Small stores that want a reliable email tool at the lowest possible price. Great for under 5,000 subscribers.

Skip if: You need deep Shopify automation (abandoned cart flows with product recommendations, browse abandonment, etc.).

4. Shopify Email — Best free option (already included)

Shopify Email comes free with every Shopify plan. You get 10,000 free emails per month, then $1 per 1,000 after that. It lives inside your Shopify admin — no separate login, no integration to configure, no data syncing delays.

For stores under 10,000 subscribers that mainly send campaigns (newsletters, promotions, product launches), Shopify Email is genuinely sufficient. The automations are basic compared to dedicated tools, but they cover the essentials.

Pricing: 10,000 emails/month free. $1 per 1,000 after that.

“We used to use Shopify email. Switched to Klaviyo. Flows are going well with K but campaigns just ok. It's also very expensive for a small seasonal business with 40k customers.”— Shopify Community thread

Best for: New stores, stores under 10k subscribers, stores that mainly send campaigns rather than automations.

Skip if: You need advanced automation flows, SMS, or A/B testing on automations.

Already using Shopify Email? See if upgrading to Klaviyo or Mailchimp is worth it for your store.

5. ActiveCampaign — Best automation builder (but overkill for most Shopify stores)

ActiveCampaign has the most powerful automation builder of any email marketing tool. Period. It also includes a built-in CRM, which is unusual in this category. The problem: it's designed for all businesses, not specifically ecommerce.

The Shopify integration works well (via a Shopify app), and the automation capabilities exceed even Klaviyo's in some areas. But the learning curve is steeper, there's no free plan, and the ecommerce-specific templates and features lag behind Klaviyo and Omnisend.

Pricing: No free plan. $19/mo at 1,000. $79/mo at 5,000. $119/mo at 10,000. $359/mo at 50,000.

Best for: WooCommerce or multi-platform stores that need the most powerful automation builder available, especially with CRM needs.

Skip if: You're Shopify-only. Klaviyo or Omnisend are better Shopify fits at similar or lower prices.

6. Mailchimp — Familiar but increasingly hard to recommend for Shopify

Mailchimp is the most recognized email marketing brand. It's easy to use, has 300+ integrations, and includes social media posting, landing pages, and a website builder. But for Shopify specifically, it's being squeezed from both sides: Shopify Email is cheaper for basic needs, Klaviyo/Omnisend are better for advanced needs.

The Shopify integration works but isn't as deep as Klaviyo or Omnisend. The free plan was cut to 500 contacts. And Mailchimp still charges for unsubscribed contacts on some plans.

Pricing: Free up to 500 contacts. $25/mo at 1,000. $90/mo at 5,000. $135/mo at 10,000. $450/mo at 50,000.

Best for: Multi-channel sellers who use Mailchimp for marketing beyond just Shopify (social, landing pages, etc.).

Skip if: You're a Shopify-only store. Better options exist at every price point.

7. Sendlane — Best for mid-market ecommerce ($10M+ revenue)

Sendlane uses volume-based pricing (unlimited contacts, pay for email sends) starting at $100/month for 50,000 emails. This model becomes cost-effective at scale — if you have 25,000+ subscribers, Sendlane can be cheaper than Klaviyo while offering top-tier deliverability.

The $100/month minimum means it's not for small stores. Sendlane targets established ecommerce brands ($10M+ revenue) and excels at deliverability, which is increasingly important as inbox algorithms tighten.

Pricing: $100/mo minimum. Unlimited contacts. 50,000 emails included. SMS add-on from $50/mo.

Best for: Established ecommerce brands with 25,000+ subscribers who care about deliverability and want unlimited contacts.

Skip if: You have under 10,000 subscribers. The $100/mo minimum doesn't make sense at that scale.

Pricing Comparison at Your List Size

Compare exact pricing for your list size with our email marketing cost calculator. It shows what you'd pay for all seven platforms at your specific subscriber count, including SMS add-on costs.

Our Recommendation by Store Size